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Direct Mail Goes Digital
Five tech trends underlying direct mail marketing success today. Direct mail has been inseparable from technology since the days of the earliest database-driven campaigns. The marketing mix has changed...
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How Direct Mail Can Actually Enrich the Digital Customer Journey
Article by Ernan Roman Featured on CustomerThink.com E-commerce marketers are increasingly seeing the value of direct mail as part of their integrated mix and, in 2014, direct mail spending rose. Why...
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Paper Beats Digital in Many Ways
There’s good news for printers and paper companies. Despite the enormous migration to electronic media, neuroscience research shows that paper-based content and ads offer special advantages in...
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Postal Service Debuts Digital Mail In New York
Informed Delivery will email New Yorkers pictures of the day’s mail every morning at 8 a.m. The U.S. Mail goes digital in Gotham this week. Residents and businesses in several New York ZIP Codes are...
View ArticleBetter Together: Print and Digital
“These are not unimportant messages,” said Cali Tran, president of Valassis, the “intelligent media delivery” vendor. Tran was explaining how the messages Valassis delivers on behalf of its clients, in...
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